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When the "experts" tell you you're going to need a press kit for your small business I'll bet you're wondering why on earth you'd need one. At least, I think you'd wonder why if you think a press kit is just for the press. But the term "press kit"
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You do not need to be a professional writer or have a huge vocabulary to write a good sales letter. If this is your first time to write one, just to exercise a little time and effort and you'll be sure to produce a good sales letter in no time.
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